From the very first day you went into business for yourself, you’ve been relying on your personal ability to get things done, because no one does it better than you. If you’re a Technician at heart, you’re not just passionate about the product or service you deliver-you’re also really good at what you do.
#All things done in a business way free
If you’re a real estate agent, you may be outstanding at representing clients who are looking to buy a new home or sell the one they have, but it doesn’t mean you’re prepared to create a real estate firm that can thrive whether you’re there or not, leaving you free to live the life you really want. If you’re an electrician, you may be so technically savvy that you can wire a building the size of the Sears Tower in Chicago, but it doesn’t mean that you know anything about building the marketing, finance, management, lead generation, lead conversion, customer fulfillment or leadership processes that every successful electrical contracting business needs. If you’re a graphic designer, you may have the technical skill to produce superb visual communication through type, photography and illustration, but it doesn’t mean that you understand what it takes to build a graphic design business that can make a promise to its customers and keep it every time-consistently and predictably. Others have lost their passion, just not having fun anymore. It’s not only the primary cause of the failure rate of businesses-half of all businesses never make it to their fifth anniversary-but also leaves the remainder in survival mode. It’s an assumption that’s simply not true. These are people who create a place to go to work for themselves, and make the fatal assumption that understanding the technical work of their business means they’ll be able to successfully build a business that also does that technical work. In fact, most businesses are started by what we call “ Technicians”. By our definition, “ Entrepreneurs” are people who go into business with a vision of a company they want to create-people who don’t rely on their own effort and ability to produce results. The E-Myth says that, regardless of how much you may identify with being one, it’s a myth that most businesses are started by entrepreneurs. So, why is it so important for you to shift your thinking in order to build a business that works? Let’s go back to the E-Myth: the Entrepreneurial Myth. The purpose of your business is to serve your life. It’s a shift in perspective that has everything to do with recognizing that the purpose of your life is not to serve your business. At EMyth, “ Work On It, Not Just In It” encapsulates the shift in thinking you need to make in order to create a business that really works-a business that really works for you.